HexClad Website Redesign
Case Study

HexClad

Project & Account Manager · Feb 2022 – Jun 2022

Project Overview
Company
HexClad
Premium cookware brand trusted by Gordon Ramsay · E-commerce site redesign via Vaan Agency
My Role
Project & Account Manager
Client-facing lead coordinating design, development, and stakeholders
Scope
Full Site Redesign
Wireframes → design → dev handoff → Shopify CMS management · Dark mode · +13% RPU
Context

Bold new site for the cookware brand trusted by Gordon Ramsay.

Vaan designed and developed a bold new website for HexClad — the innovative cookware line trusted by Gordon Ramsay. Dark mode activated. The goal was to create a premium, high-conversion e-commerce experience that matched HexClad's brand identity while increasing revenue per user.

I joined as the Project and Account Manager, working directly with clients, designers, and developers at Vaan. I was the connective tissue between client expectations and team execution throughout the full design and development lifecycle.

Owning the client relationship end-to-end

I was the primary point of contact for HexClad throughout the engagement — setting weekly check-ins, providing project reports, managing expectations, and ensuring alignment between the client's vision and what the team was building.

HexClad Product Page

From wireframes to development handoff

I coordinated the full design process — from wireframes to mockups to development handoff. I tracked and prioritized tasks for the dev team in Basecamp, performed QA reviews, and proactively determined next steps to keep the project on schedule.

"+13% RPU and a branded design that matched HexClad's premium identity. Delivered on time with outstanding quality."
HexClad via Vaan Agency · 2022

Managing the Shopify CMS and platform ecosystem

Beyond project management, I was hands-on with Shopify — publishing themes, managing products and apps, staying current on partner offerings, and creating tutorial videos for the client team to use post-launch.

HexClad Mobile PDP
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