Case Study

Google Rio 2016 Olympics

Interactive Producer · Jul 2015 – Jul 2016

Project Overview
Company
Google Brazil
Branded content platform for the Rio 2016 Olympics, sold to 4 major Brazilian brands
My Role
Interactive Producer
Operations, partner management, content publishing, QA, and live production
Scope
All of Brazil Plays
Personalized feed · 42 custom minigames · Programmatic banners · Live production
40M
Organic Impressions
2.5M
Game Plays
42
Custom Minigames

Branded digital ops for the most-watched Olympics in history.

For the Rio 2016 Olympics, Google sold a branded content platform to 4 major Brazilian brands. "All of Brazil Plays" (O Brasil Inteiro Joga) was a personalized feed of original Rio content — daily videos and 42 custom-designed minigames — where each user's experience was tailored to their interests and continued across programmatic banners on the web.

As Interactive Producer, I was embedded in the operations: keeping the platform running before, during, and after the Games — managing partners, QA-ing builds, publishing content, and running live production at scale.

Running the business side of a multi-brand platform

With 4 major Brazilian brands as stakeholders, keeping everyone aligned required tight operational control. I owned scheduling, reporting, financials, and risk — making sure the platform delivered against every client commitment.

Keeping a live personalized platform stocked and performing

The platform ran on daily content — videos, games, and personalized feeds. I managed the content pipeline, taxonomy, and publishing systems to keep the experience fresh throughout the full Games window.

All of Brazil Plays — Personalized Feed All of Brazil Plays — Feed

Zero tolerance for errors on a live Olympics platform

With millions of users watching the Games, there was no room for bugs or broken experiences. I led QA across UI, UX, and development, managed sprint cycles, and ran live production throughout the full event window.

All of Brazil Plays — Feed All of Brazil Plays — Emoji Map
Awards
Webby AwardsDisplay & Banner Campaigns
El OjoBronze · Interface & Navigation
FWASite of the Day
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