Project Manager · Sep 2021 – Feb 2022

Fleo Activewear

Client
Fleo Activewear
Role
Project Manager at The Form Factory
Project
Headless E-commerce Migration
6
Team Members Managed
5mo
Delivery Timeline
0
Deadline Slips

Leading a complex migration from legacy to headless

Fleo Activewear needed to move from their legacy Shopify setup to a fully headless storefront powered by Shogun Frontend. This was a technically complex, multi-team migration requiring close coordination between client stakeholders, a designer, and five developers — all while keeping the business running smoothly.

I was brought in by The Form Factory as Project Manager to own delivery end-to-end: planning, resourcing, client communication, and cross-functional execution across the full 5-month project lifecycle.

Agency
The Form Factory
Timeline
Sep 2021 – Feb 2022
Team Size
1 Designer + 5 Developers
Stack
Shogun Frontend (Headless), Shopify
Tools
Jira, GitHub, Slack, Figma

Structured chaos into a working system

When I joined, the team was using GitHub issues as the sole project tracking tool — adequate for dev but not for cross-functional visibility or client reporting. I migrated the entire workflow to Jira and implemented SCRUM: two-week sprints, daily standups, sprint reviews, and retrospectives.

This gave the team a shared source of truth, made blockers visible early, and created a rhythm the client could follow. The result: a project that stayed on schedule across a 5-month engagement with a six-person cross-functional team.

Kept the client informed and in control

Fleo's stakeholders were non-technical, but they needed confidence in a technically complex migration. I owned the client relationship throughout: weekly status calls, structured progress reports, and clear escalation paths when decisions were needed.

Rather than shielding the client from complexity, I translated it — turning sprint updates into business-relevant milestones they could track and approve. This built trust and reduced scope creep caused by last-minute surprises.

Fleo Shop the Look feature Fleo Product Listing Page
Delivered on time with outstanding quality. The migration was complex, but Gabriela kept everything organized and moving forward throughout.
Fleo Activewear via The Form Factory · 2022

Bridging product vision and technical execution

A headless migration involves architectural decisions that ripple across the entire storefront — routing, content modeling, API integrations, and performance. I served as the bridge between Fleo's product requirements and the technical team's execution, ensuring nothing got lost in translation.

I owned backlog grooming, acceptance criteria, and QA sign-off — making sure every delivered feature matched both the design specifications and the client's business intent before it went live.

Fleo Quiz feature
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